Privacy Policy

 

1. General Information

1.1 Introduction

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from our website.

Personal data means any information that can identify you directly or indirectly.

1.2 Data Controller

The data controller responsible under the General Data Protection Regulation (GDPR) is:

Madelaine’s Closet
Email: info@madelaines-closet.com

2. Personal Information We Collect

2.1 Device Information

When you visit our website, we automatically collect certain information about your device, including:

  • Web browser
  • IP address
  • Time zone
  • Cookies installed on your device
  • Pages viewed and interactions

This is referred to as Device Information.

We collect this using technologies such as:

  • Cookies
  • Log files
  • Web beacons, tags, and pixels

2.2 Order Information

When you make or attempt to make a purchase, we collect:

  • Name
  • Billing address
  • Shipping address
  • Payment information (processed securely via third parties)
  • Email address
  • Phone number

This is referred to as Order Information.

3. How We Use Your Information

We use your personal data to:

  • Process and fulfill your orders
  • Communicate with you
  • Screen orders for fraud or risk
  • Provide customer support
  • Improve and optimize our website
  • Send marketing communications (if permitted)

Legal bases under GDPR:

  • Article 6(1)(b): contract performance
  • Article 6(1)(f): legitimate interests
  • Article 6(1)(a): consent (for marketing/cookies)

4. Shopify

Our store is hosted on Shopify Inc..

Shopify provides the online e-commerce platform that allows us to sell our products and services to you.

Your data is stored through Shopify’s data storage, databases, and general Shopify applications. They store your data on secure servers behind a firewall.

Payments

If you choose a direct payment gateway, Shopify stores your payment data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS).

Your purchase transaction data is stored only as long as necessary to complete your transaction.

For more insight, you may also read Shopify’s privacy statement:
https://www.shopify.com/legal/privacy

5. Sharing Your Personal Information

We share your data with third parties to help us operate our business:

  • Shopify (store platform)
  • Payment providers (e.g., PayPal, Klarna)
  • Shipping and logistics partners
  • Analytics providers (e.g., Google Analytics)

We may also share your data to:

  • Comply with laws and regulations
  • Respond to lawful requests (e.g., court orders)
  • Protect our rights

6. Cookies and Tracking Technologies

We use cookies to:

  • Keep your shopping cart active
  • Improve user experience
  • Analyze website traffic
  • Provide personalized advertising

Examples include:

  • Shopify cookies (essential for store functionality)
  • Google Analytics cookies
  • Advertising cookies (e.g., Meta/Facebook Pixel)

You can control cookies via your browser settings or through our cookie banner.

7. Behavioral Advertising

We use your personal data to provide targeted advertisements or marketing communications we believe may interest you.

We may use tools such as:

  • Google Ads
  • Facebook / Instagram advertising

You can opt out via:

8. Your Rights (GDPR)

If you are a resident of the European Economic Area (EEA), you have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion
  • Restrict processing
  • Data portability
  • Withdraw consent at any time
  • Object to processing (especially marketing)

To exercise your rights, contact us at:
📧 info@madelaines-closet.com

You also have the right to lodge a complaint with your local data protection authority.

9. Data Retention

We retain your personal data only as long as necessary to:

  • Fulfill orders
  • Comply with legal obligations (e.g., tax laws)
  • Resolve disputes

When no longer needed, your data will be securely deleted.

10. Data Transfers

Your information may be transferred outside Europe, including to Canada and the United States (e.g., via Shopify or Google).

Where required, we ensure appropriate safeguards are in place, such as:

  • Standard Contractual Clauses (SCCs)
  • Adequacy decisions by the European Commission

11. Data Security

We implement appropriate technical and organizational measures to protect your personal data, including encryption and secure servers.

However, no method of transmission over the Internet is 100% secure.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.

13. Contact

For more information about our privacy practices or if you have questions, please contact us:

📧 info@madelaines-closet.com